LUCIBELLO AND VELASCA: MADE IN ITALY MEETS THE SEA IN POSITANO
Some encounters begin with a shared sensibility. In the summer of 2025, Lucibello and Velasca came together on the Amalfi Coast, drawn by the light of the Mediterranean and the simple pleasure of life at sea. Two Italian brands from different worlds, connected by a respect for craftsmanship, an eye for detail and a close relationship with the places that shape them. The collaboration brought Velasca’s style together with Lucibello’s hospitality, telling a story of Made in Italy through people, beauty and contemporary craftsmanship.
Velasca and Lucibello: Two Expressions of Italian Craft
Velasca brings the traditions of Italian craftsmanship to its shoes and clothing. Artisanal quality, carefully selected materials and enduring style define the brand: an effortless elegance that feels equally at home in everyday life and on a journey.
For Lucibello, Italian expertise is rooted in the waters of Positano. The story began in the 1940s, when Salvatore Lucibello started the business with two rowing boats, and continues today through his family. Generations spent navigating this coastline have nurtured an intimate knowledge of its coves, rhythms and stories, alongside a thoughtful approach to welcoming every guest.
Made in Italy is the thread connecting these two identities. At Velasca, it finds expression in craftsmanship and the care devoted to each product. At Lucibello, it lives through a family tradition, local knowledge and a personal approach to hospitality.
This shared outlook shaped the collaboration: bringing a contemporary perspective to skills developed over time, while staying true to their origins.
The Amalfi Coast Through Velasca’s Eyes
In its Amalfi Coast travel diary, Velasca places Italian style within the landscapes and experiences of a Mediterranean summer. The journey takes in Praiano, the Path of Lemons and La Tonnarella, before continuing towards Amalfi aboard a traditional Sorrentine gozzo.
Clothing becomes part of the journey, accompanying a walk, a seaside lunch or time spent aboard. Against the backdrop of the coast, elegance comes naturally, following the light and the unhurried rhythm of the day.
The encounter with Lucibello belongs naturally within this vision. Velasca’s eye for Italian style meets the experience of a family that has known Positano’s waters for generations. The coast becomes part of the story, through its culture, traditions and the people who call it home.
Lucibello in Italy Segreta’s Guide
That same summer, the Lucibello experience also featured in “48 Hours on the Amalfi Coast”, published by Italy Segreta in July 2025 and sponsored by Velasca. The guide encourages readers to discover the coast through thoughtfully chosen experiences, with a particular recommendation for time at sea:
“Book a morning cruise with Lucibello Positano and set off while the sea is still calm and glassy.”
The itinerary traces the cliffs, passes hidden beaches and continues towards the Li Galli islands. It is an invitation to discover the Amalfi Coast from the water, in the company of those who know its stories and quieter corners.
Here, the connection with Velasca finds its most natural expression: in the care that shapes an experience and the Italian expertise that gives it a distinctive character.
Sources
- Velasca, official website: https://velasca.com
- Velasca, Amalfi Coast Travel Diary: https://www.velasca.com/pages/by-the-amalfi-coast
- Italy Segreta, “48 Hours on the Amalfi Coast”: https://italysegreta.com/48-hours-on-the-amalfi-coast
Photo credits: Velasca. All photographs featured on this page are the property of Velasca.
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